No, I'm not just sucking up... Although a nice cherry listing would be nice. Rushmoredrive.com is the new player in the search engine market. Claiming to have an edge over traditional search engines, Rushmore aims more at the content of the site. In addition, Rushmore partly bases its search engine results on click throughs. Hopefully they have some sort of fix for those who choose to promote their site by clicking through on the search results as oppposed to putting in good content.
Speaking of which, quality of content is also involved in Rushmore's ranking system.
For those wishing to submit their site to Rushmoredrive.com there is a submit option on the search result page
See more at http://www.rushmoredrive.com/
If you happen to find us there, please click though :P
Showing posts with label Search engine marketing. Show all posts
Showing posts with label Search engine marketing. Show all posts
Wednesday, July 23, 2008
Saturday, December 22, 2007
The value of webstats
It is important to monitor your webstat's. Not only will this provide you with tangible proof of your marketing endeavours,if used properly, webstats will also provide you with information on how to better promote yourself.
Personally, I use statscounter.com. There are both paid and free versions of this service. In the free version you can see who came, where they came from, how long they stayed and if they came from a search engine, you can even see what keywords brought them to your site.
Now, the use of that knowledge. If you noticed, Statscounter will give you the keywords which brought them to you. Well, say for example, your blog is about the risks of breast implants and you noticed alot of hits for porn related topics and very few on the health aspects. Yes you are getting traffic, however is it your target market? At that point, you may wish to consider the writing and keywords within your posts.
Many years ago, pre my blog whoring days, a writer friend who was teaching a series of courses on writing for the web, told me website content had different rules from regular paper style writing. Of course, this made instant sense as key words are important. At the time, I found the thought rather disheartening as it pointed out the weaknesses in the quality of content from search engines and how they could be manipulated. This then got me thinking and my security alarm website, is now on the first page for most security alarm related topics.
Personally, I use statscounter.com. There are both paid and free versions of this service. In the free version you can see who came, where they came from, how long they stayed and if they came from a search engine, you can even see what keywords brought them to your site.
Now, the use of that knowledge. If you noticed, Statscounter will give you the keywords which brought them to you. Well, say for example, your blog is about the risks of breast implants and you noticed alot of hits for porn related topics and very few on the health aspects. Yes you are getting traffic, however is it your target market? At that point, you may wish to consider the writing and keywords within your posts.
Many years ago, pre my blog whoring days, a writer friend who was teaching a series of courses on writing for the web, told me website content had different rules from regular paper style writing. Of course, this made instant sense as key words are important. At the time, I found the thought rather disheartening as it pointed out the weaknesses in the quality of content from search engines and how they could be manipulated. This then got me thinking and my security alarm website, is now on the first page for most security alarm related topics.
Wednesday, October 17, 2007
Promoting Your Website With Newsgroups
Did you know that there are over three-billion pages indexed by Google? Even more surprisingly, Google indexes do not even come close to encompassing the entire Internet. The bottom line here is that there is a lot of competition out there, so it’s wise to use a variety of methods to market your e-business. If you do, it is very possible to promote your website successfully. One of the techniques you can use is Newsgroups. Properly used, Newsgroups can represent an extremely powerful and important tool in your web-promotion armory.
What are Newsgroups?
Newsgroups are essentially Internet message boards where Newsgroup users come to discuss topics that are of mutual interest. Usually, each particular Newsgroup is dedicated to a single topic or subject matter. Content consists of messages posted by its participants. It is possible to find several active or ongoing discussions about a range of subjects within a single Newsgroup. These discussions are referred to as “Threads”. Any user can start a thread, post messages to an existing thread and comment or reply to the postings of others within the Newsgroup.
Newsgroups evolved by consolidating the old style electronic bulletin boards that existed on the internet when it first came into vogue. The resulting Newsgroups of today are simply a collection of these bulletin boards. Today, just those Usenet discussion forums or Newsgroups indexed by Google, comprise over 800 million messages. It is estimated that over ten-million people regularly participate in Newsgroups. Usually, Newsgroups are formed with a certain mission in mind, and its purpose is typically outlined in the Newsgroup’s Charter. Again, most Newsgroups focus upon a single subject. But, there can be many individual Newsgroups that share an independent focus upon the same topic. While some Newsgroups may be moderated, which means that somebody controls the postings, most are not.
Using Newsgroups to promote your website
There are many, many Newsgroups, so no matter what you’re promoting, you are very likely to find a Newsgroup that will be a good fit. Perform a search using a keyword related to your online business from the Newsgroup’s Search Page. The result will appear in inverse chronological order, with the most recent at the top. As an online business, you can benefit from the effective use of Newsgroups in a number of ways. For example; you can establish yourself as an expert in your field and discuss your online business.
People tend to prefer doing business with someone they regard as an expert. Make postings in these relevant Newsgroups on the topic you choose, and answer to the questions posted. After awhile, you will find that many people begin to regard you as an expert. Always sign your posting, using your name, and include your URL. This will encourage participants to visit your website. Remember, you can represent yourself as an “expert” in any almost any subject you choose. But you will need to offer reasonable answers to questions you may be asked. Most importantly, have fun and make friends. Incidentally, friends would rather make purchases from friends.
The idea is to make valuable contribution to the Newsgroup and in doing so, promote your online business. Ask questions that you feel may be useful to others and post responses to messages that are informative and thought-provoking. After awhile, you could build credibility among your fellow Newsgroup members and start seeing a steady flow of loyal customers.
Another useful technique is to use Newsgroups to conduct surveys. And, Newsgroups can be a great way to exchange marketing information. By asking questions in relevant Newsgroups you can find a way to figure out what people think about your website and your products. This can result in new customers.
You can also find Newsgroups that are dedicated solely to announcements and promotions. Use these to increase visitor interest in your website that can result in new customers. Promote your website by discussing its interesting features, functionality, products or services.
Newsgroup dos and dont's
Exercise care in what you post to Newsgroups. Prior to making your first post, read through the Newsgroup’s posting rules and perhaps some of the postings too. Some Newsgroup users can be very protective of their group, so never post non-relevant messages. This will be considered Spamming. If you give the other users the impression that you are spamming their Newsgroup, you are likely to be promptly censured.
Here are some basic Newsgroup guidelines:
When posting a response, do not deviate from the original topic.
Don’t post commercials, advertisements or press releases unless the Newsgroup specifically allows them.
Do not post the same message in multiple relevant Newsgroups (cross-posting). This may be considered spamming!
Quote only the portion of the message you intend to respond to, not the entire message.
Before posting a message, double-check spelling and grammar.
Do not post non-relevant messages. This may be considered spamming!
While posting a message, be specific, concise and intelligent in your subject line.
Include your signature with each posting. This is one of the ways you promote YOUR website!
What are Newsgroups?
Newsgroups are essentially Internet message boards where Newsgroup users come to discuss topics that are of mutual interest. Usually, each particular Newsgroup is dedicated to a single topic or subject matter. Content consists of messages posted by its participants. It is possible to find several active or ongoing discussions about a range of subjects within a single Newsgroup. These discussions are referred to as “Threads”. Any user can start a thread, post messages to an existing thread and comment or reply to the postings of others within the Newsgroup.
Newsgroups evolved by consolidating the old style electronic bulletin boards that existed on the internet when it first came into vogue. The resulting Newsgroups of today are simply a collection of these bulletin boards. Today, just those Usenet discussion forums or Newsgroups indexed by Google, comprise over 800 million messages. It is estimated that over ten-million people regularly participate in Newsgroups. Usually, Newsgroups are formed with a certain mission in mind, and its purpose is typically outlined in the Newsgroup’s Charter. Again, most Newsgroups focus upon a single subject. But, there can be many individual Newsgroups that share an independent focus upon the same topic. While some Newsgroups may be moderated, which means that somebody controls the postings, most are not.
Using Newsgroups to promote your website
There are many, many Newsgroups, so no matter what you’re promoting, you are very likely to find a Newsgroup that will be a good fit. Perform a search using a keyword related to your online business from the Newsgroup’s Search Page. The result will appear in inverse chronological order, with the most recent at the top. As an online business, you can benefit from the effective use of Newsgroups in a number of ways. For example; you can establish yourself as an expert in your field and discuss your online business.
People tend to prefer doing business with someone they regard as an expert. Make postings in these relevant Newsgroups on the topic you choose, and answer to the questions posted. After awhile, you will find that many people begin to regard you as an expert. Always sign your posting, using your name, and include your URL. This will encourage participants to visit your website. Remember, you can represent yourself as an “expert” in any almost any subject you choose. But you will need to offer reasonable answers to questions you may be asked. Most importantly, have fun and make friends. Incidentally, friends would rather make purchases from friends.
The idea is to make valuable contribution to the Newsgroup and in doing so, promote your online business. Ask questions that you feel may be useful to others and post responses to messages that are informative and thought-provoking. After awhile, you could build credibility among your fellow Newsgroup members and start seeing a steady flow of loyal customers.
Another useful technique is to use Newsgroups to conduct surveys. And, Newsgroups can be a great way to exchange marketing information. By asking questions in relevant Newsgroups you can find a way to figure out what people think about your website and your products. This can result in new customers.
You can also find Newsgroups that are dedicated solely to announcements and promotions. Use these to increase visitor interest in your website that can result in new customers. Promote your website by discussing its interesting features, functionality, products or services.
Newsgroup dos and dont's
Exercise care in what you post to Newsgroups. Prior to making your first post, read through the Newsgroup’s posting rules and perhaps some of the postings too. Some Newsgroup users can be very protective of their group, so never post non-relevant messages. This will be considered Spamming. If you give the other users the impression that you are spamming their Newsgroup, you are likely to be promptly censured.
Here are some basic Newsgroup guidelines:
When posting a response, do not deviate from the original topic.
Don’t post commercials, advertisements or press releases unless the Newsgroup specifically allows them.
Do not post the same message in multiple relevant Newsgroups (cross-posting). This may be considered spamming!
Quote only the portion of the message you intend to respond to, not the entire message.
Before posting a message, double-check spelling and grammar.
Do not post non-relevant messages. This may be considered spamming!
While posting a message, be specific, concise and intelligent in your subject line.
Include your signature with each posting. This is one of the ways you promote YOUR website!
Friday, September 14, 2007
Promoting your Blog
OK, you found this blog in the tangled web we call the internet. Keep tuned over the next few days and this space will be filled up with valuable information on how to promote your blog. These website promotion techniques are also transferable to regular websites. Anything you want anyone to find on the internet.
Sure there are books on the topic, but they cost money, this is free. If you want to save a step, check out this book Search Engine Marketing a deal at twice the price, I spend more for the same thing in a local bookstore. Another great book is Search Engine Optimization For Dummies
Here are some links for search engine submissions:
Google: http://www.google.com/addurl/?continue=/addurl
Yahoo: https://siteexplorer.search.yahoo.com/submit
DMOZ: http://www.dmoz.org/add.html
MSN: http://search.live.com/docs/submit.aspx?FORM=SUNO
Sure there are books on the topic, but they cost money, this is free. If you want to save a step, check out this book Search Engine Marketing a deal at twice the price, I spend more for the same thing in a local bookstore. Another great book is Search Engine Optimization For Dummies
Here are some links for search engine submissions:
Google: http://www.google.com/addurl/?continue=/addurl
Yahoo: https://siteexplorer.search.yahoo.com/submit
DMOZ: http://www.dmoz.org/add.html
MSN: http://search.live.com/docs/submit.aspx?FORM=SUNO
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