It is important to monitor your webstat's. Not only will this provide you with tangible proof of your marketing endeavours,if used properly, webstats will also provide you with information on how to better promote yourself.
Personally, I use statscounter.com. There are both paid and free versions of this service. In the free version you can see who came, where they came from, how long they stayed and if they came from a search engine, you can even see what keywords brought them to your site.
Now, the use of that knowledge. If you noticed, Statscounter will give you the keywords which brought them to you. Well, say for example, your blog is about the risks of breast implants and you noticed alot of hits for porn related topics and very few on the health aspects. Yes you are getting traffic, however is it your target market? At that point, you may wish to consider the writing and keywords within your posts.
Many years ago, pre my blog whoring days, a writer friend who was teaching a series of courses on writing for the web, told me website content had different rules from regular paper style writing. Of course, this made instant sense as key words are important. At the time, I found the thought rather disheartening as it pointed out the weaknesses in the quality of content from search engines and how they could be manipulated. This then got me thinking and my security alarm website, is now on the first page for most security alarm related topics.
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